Solustiq, a software and artificial intelligence firm based in Turkey, has recently positioned itself as the first company in the nation dedicated to vertical AI for the global travel and tourism industry. With its main operations in Edirne and additional offices in Istanbul and Dubai, Solustiq aims to fill a technological gap that has long existed in the travel sector. The travel and tourism industry, contributing over $11 trillion to the global GDP and employing one in ten workers worldwide, remains one of the least modernized in terms of technology. Solustiq is part of a burgeoning movement of “vertical AI” companies, which focus on creating AI solutions tailored to the unique needs, data systems, and regulations of specific industries.
According to Alper Tekin, the founder and CEO of Solustiq, the travel industry requires more than just generic AI chatbots. It needs artificial intelligence that comprehends the intricacies of Global Distribution Systems (GDS), hotel inventory APIs, regulatory frameworks like TURSAB, and the operational demands of tour operators, especially during unexpected events like flight cancellations. Solustiq’s strategy diverges from the typical single-product Software as a Service (SaaS) model by offering a suite of AI-native products that address various aspects of the travel technology stack. These include DataGreat, a platform for AI market intelligence; SkilledAgents, a no-code platform for creating AI agents; VibePy, an AI code generation engine; and Vuln0x, a platform for autonomous AI penetration testing.
These products tackle specific challenges within the travel industry, yet they all share a foundational base of domain-specific training data and industry-standard integrations. Solustiq’s vertical AI model is exemplified through its sister company, Safaryar Holidays, which operates as a TURSAB-licensed B2B hotel wholesaler and destination management company. Safaryar leverages Solustiq’s tools daily, providing crucial real-world feedback that helps refine and validate the AI solutions offered. Additionally, Solustiq manages over 90 travel-related domains, including prominent sites like hagiasophia.com and galatatower.com, to disseminate AI-generated travel content.
The timing for Solustiq’s focus on vertical AI is driven by three key trends. First is the disruption of legacy GDS oligopolies like Amadeus, Sabre, and Travelport, which are facing competition from AI-native infrastructure providers. Second, the economic dynamics of “build vs. buy” have shifted, enabling smaller travel agencies to afford AI solutions previously inaccessible to them. Third, regulatory changes in the EU and Turkey, such as Turkey’s Cybersecurity Law 7545, are accelerating the modernization of the travel sector’s infrastructure. Tekin emphasizes the choice facing the travel industry: adopt vertical AI crafted by those who understand the industry, or opt for less specialized, horizontal AI solutions.
Solustiq, officially known as Solustiq Yazılım ve Yapay Zeka Teknolojileri A.Ş., specializes in developing AI-native software tailored for the travel and tourism sector. Headquartered in Edirne, Turkey, and operating in Istanbul and Dubai under Tech In Wise IT Solutions L.L.C., the company offers a range of products including DataGreat, SkilledAgents, VibePy, and Vuln0x. Founded by Alper Tekin, who also runs TURSAB-licensed B2B travel operations through Safaryar Holidays, Solustiq is committed to revolutionizing the travel industry with its innovative AI solutions.
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